From recent report from the Government of India (GOI) with a concerning event: appliances being sold on e-commerce platforms without the mandatory BEE Star Labels, or worse, with fake or misleading labels.

This practice not only misguides consumers but also violates national energy efficiency regulations, putting public trust and environmental goals at risk.

In response, the Bureau of Energy Efficiency (BEE) has issued a strict warning to all e-commerce platforms, manufacturer-run marketplaces, and sellers.

The directive mandates the clear and accurate display of BEE Star Labels for all appliances listed under the Standards & Labelling (S&L) Program, which currently includes 39 product categories:

16 mandatory and 23 voluntary.

The list of products can be viewed from below link:

Mandatory Products  

Voluntary Products  

Mandatory Requirements for Display of BEE Star Label:

All product listings under the S&L program must display the BEE star label with a star rating, energy consumption, and validity period.

The label must be clearly visible in the main product image, description, and near the price on listing pages, with consistent formatting and placement across all listings for displayed appliances.

The colour of the label must match the official BEE label without any design discrepancies.

An electronic version of the label must be displayed in the product image gallery on e-commerce platforms.

The correct star rating must always be maintained for both mandatory and voluntary product, but labels should not be displayed on appliances that are not approved by BEE under these schemes.

Star labels must be visible across product pages, search results, shopping carts, and checkout pages.  

Platforms must provide filters to sort and compare products based on BEE star ratings with labels accessible via click, hover, or screen expansion.

Sellers must provide clear explanations of BEE star labels in product descriptions to help consumer make informed decisions.

Refer to the official notification for more information:

https://www.beestarlabel.com/Home/ViewAlertfile?file=03-20-25%20104552_notice%20for%20proper%20display%20of%20BEE%20Star%20Labels%20for%20Appliances%20on%20Ecommerce%20website%20and%20other%20point%20of%20sale.pdf&path=BEESL_Alerts

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